Branding
Retro branding and packaging design in Japan often evokes a sense of nostalgia, blending traditional and modern aesthetics.
Referencing vintage typography, bold color schemes, and iconic symbols, taken from Japan's rich cultural history the designs often reflect on the period from the 1950s through the 1980s - a time that included Japan’s post-war economic boom and technological innovations - to evoke a sense of timelessness and authenticity.
Incorporating retro elements into packaging design not only appeals to generations who grew up with those designs, but also resonates with a younger audience, drawn to the charm and originality of vintage aesthetics.
The designs often feature playful logos, nostalgic illustrations, and packaging materials which remind consumers of simpler times. They can also provoke an emotional connection with consumers and help establish a sense of heritage and trustworthiness, while also celebrating Japan’s rich cultural legacy.
We picked out some of our favourites which incliude some brilliant examples of 1970s marketing themes (the Sizzler) and 80s graphic design (Benriner Mandolin and Tanita Scales).
