A beautifully designed introduction to the English alphabet, created by Kōshirō Toda and crafted by the renowned Toda Design Studio.
This stylish and easy-to-understand picture book presents uppercase, lowercase, print, and cursive letters—thoughtfully laid out and paired with clean, charming illustrations and katakana pronunciation guides. Its minimal yet colorful design makes the alphabet feel approachable and inspiring for young learners.
Made in Japan
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Perfect for children starting their journey into English, the book encourages natural engagement with language through vivid visuals, thoughtful typography, and an inviting structure. A special word and illustration section at the back adds even more fun and discovery. Loved by parents and children alike for its clarity, beauty, and educational value. Whether you're reading together at age 1 or exploring letters independently at 3, this is a timeless first ABC book—for kids and design lovers alike.
About Toda Design
Toda Design Research Institute founded in 1982 by designer Toda Koshirou, has been a creative hub for over 30 years. Toda Koshirou's iconic work, あいうえおえほん - The Alphabet Picture Book, has charmed 800,000 children and earned the prestigious Good Design Award. The institute, guided by a commitment to creativity and craftsmanship, continuously produces innovative picture books and unique products, all rooted in a distinct approach from concept to distribution.
Toda Yasushi, inheriting his father's vision, contributes to the institute's creative journey. His work includes The National Flag Picture Book and the Complete Edition: National Flag Picture Book. The institute's legacy is built on a dedication to inspiring and delighting people of all ages and backgrounds, transcending boundaries of generations and genres.
Toda Yasushi, inheriting his father's vision, contributes to the institute's creative journey. His work includes The National Flag Picture Book and the Complete Edition: National Flag Picture Book. The institute's legacy is built on a dedication to inspiring and delighting people of all ages and backgrounds, transcending boundaries of generations and genres.
Product Details
Hardback book: 64 pages
Author/Illustrator: Kōshirō Toda
Publisher:
toda design laboratory (Dec. 1989)
Recommended age: 3 and up
Language: Japanese (with English letters and katakana pronunciation)
ISBN: 978-4-924710-31-3
Dimensions: 235 w x 235 h mm
Author/Illustrator: Kōshirō Toda
Publisher:
toda design laboratory (Dec. 1989)
Recommended age: 3 and up
Language: Japanese (with English letters and katakana pronunciation)
ISBN: 978-4-924710-31-3
Dimensions: 235 w x 235 h mm
Delivery
Standard shipping times and costs (excluding bikes):
UK 1-3 days £7.00 (free over £100)
US 1-3 days £25.00
EU 3-5 days £15.00*
Rest of the world 4-7 days £50.00
*Shipping to the EU is DDP - inclusive of all local taxes and duties.
Same day store collection is available at checkout.
UK 1-3 days £7.00 (free over £100)
US 1-3 days £25.00
EU 3-5 days £15.00*
Rest of the world 4-7 days £50.00
*Shipping to the EU is DDP - inclusive of all local taxes and duties.
Same day store collection is available at checkout.