Since 1957 the Good Design Award movement has been aimed at “enriching our lives and society through design” and having recently been awarded the associated, prestigious "G Mark"  the new flagship tokyobike store in Tokyo is currently exhibiting a selection of designs from previous recipients of the award.
 

There are several categories but the Long Life Design award recognises products that are or will come to be viewed as ‘classics’ serving a purpose for years to come. Its these designs we are particularly interested in for their function, longevity and therefore value. tokyobike were honoured to receive the coveted G Mark last year and below we have highlighted a number of other winning designs that you can find alongside our bikes at the London store.